The 19 JCDecaux bus shelters located in the Quartier Numérique now give instant access to practical, historical, cultural and entertaining content using flashcodes. To develop the bus shelter service, JCDecaux chose to adopt Mobile Tag's technology, which enables users to explore Paris by accessing a mobile Internet portal. "We offer mobile bar codes with associated actions that can be read by those phones in a fully interoperable fashion." "The mobile operators in France use Mobile Tag to power a carrier-wide service - there are 4 million-plus phones embedded with our technology," Mr. Mobile Tag has established business partnerships with the major French and European mobile carriers, including the Orange and Vodafone groups, and has formed partnerships with Gillette in Spain, Pages Jaunes (French Yellow Pages) and Universal Music Group in France. Mobile Tag, a mobile software developer, has two main products: mobiletag and Meepass, with NFC tag management recently added to their product portfolio. JCDecaux Group is a multinational outdoor advertising corporation based in Neuilly-sur-Seine, France, known for its bus-stop advertising systems, billboards, bicycles and street furniture. "This is primarily in France today, but as the markets mature, we will expand it." "The out-of-home media segment is particularly in tune with digital, and we allow consumers to interact with out-of-home messages using the bar codes," he said. "They've chosen to work with Mobile Tag to do so, and we've embedded 2D bar codes in their ads. "JCDecaux is one of the largest out-of-home media networks in the world, and they are very interested in making their traditional out-of-home media interactive," said William "Chip" Hoffman, CEO of Mobile Tag Inc., Atlanta. This new flashcode service called Mobilités will enhance the Quartier Numérique by offering both Parisians and tourists access to external content via mobile phones with Internet access. JCDecaux tapped mobile 2D bar code provider Mobile Tag as the technological partner to deploy flashcodes - 2D bar codes - at the bus stops. Outdoor advertising giant JCDecaux has mobilized its out-of-home advertising on bus shelters within the Quartier Numérique, the "Digital Area" in Paris, France.
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