Since the whitening pen debuted as an E-Commerce item, Colgate Director of E-Commerce Bruce Cummings was a key contributor on the team behind its development. We almost bailed on the curve at one point, but we pushed ahead and solved it because it delivers on the premium experience that we were after.” And I wanted that curved shape, even though it complicates a number of things compared to a simple rectangular carton. Also, when I thought about E-Commerce, I wanted the package to stand out in a sea of blues and whites. This printed paperboard says Colgate Red. When asked if the team ever thought about a clear package for the whitening pen, considering how consumers respond to product visibility, Britto says, “I wouldn’t say we never considered it, but from the perspective of graphic impact it would have had its limitations. “And the cold foil accents bring a nice element of premiumness without interfering with recyclability.” “We definitely focused on a recycled paperboard,” says Britto. Supplied by Multi-Pack Solutions, it’s offset printed in seven colors with a foil stamp plus varnish. The inner tray holding the pen and stand slides into this sleeve. The starter kit sells for $9.99 and the replacement pack for $4.99.Ī SIOC designed specifically for E-Commerce, the Smile Box holds up to four cartons of toothpaste.The other packaging component for the whitening pen is a 24-point SBS sleeve with two locking tabs. As for putting the products into the packs, this is done for now by an outside contractor in a semi-automated process. Graphics are printed UV offset in six colors plus a matte varnish. The lid, a 400 gsm paperboard containing 60% recycled content, is heat sealed to the tub. Ltd., an impressive specialist in researching, manufacturing, and marketing biodegradable materials and products. Sourced from sugarcane and wood fiber, the tub is wet-fiber thermoformed by China’s LVHE Packaging Technology Co. The package that emerged for the Keep starter kit is a peggable all-fiber tub and lid that stands 229 mm tall, 70 mm wide, and 26 mm deep (9.01 x 2.75 x 1.02 in.). “Then I work closely with our industrial designers to execute on the design intent.” “It’s all about how to treat the master brand,” she notes. How can we use fiber? Can we use recyclable paper? How do we still get premium finish and color? We really had to challenge our external partners to help us find the answers.”īritto says that her particular responsibility in projects like this is the look, tone, and feel of the package. “The first challenge in our brief was ‘Hey, guys, we need to get out of a plastic blister,’” says Senior Global Design Manager Jadalia Britto. “That led, of course, to a series of questions about the options. Colgate is launching both a starter kit, which has the aluminum handle with two brush heads, as well as a two-count refill pack sans handle. A new replacement head can be snapped on when bristles are worn. consumers this winter is Colgate Keep, a line of replaceable-head manual toothbrushes featuring an aluminum handle that’s designed to be long lasting for 80% less plastic waste. Shown here is the front of the starter kit and the back of the two-count refill pack. In a category where the plastic blisterpack is the dominant packaging format, the launch of Colgate Keep in a wet-fiber thermoformed package made of sugarcane and wood fiber was notable to say the least. Let’s start with toothbrushes, since Colgate sells about 3 billion of them every year, two-thirds of them made in-house. Colgate’s largest category, oral care represented 46% of the firm’s sales in 2019. Many of these are packages for oral care products, which should come as no surprise. The extent to which sustainability shapes all things packaging at Colgate is evident if we look at some of the packages recently introduced by the New York-based firm. ![]() Water, Glycerin, Propylene Glycol, Sorbitol, Poloxamer 407, Flavor, Potassium Sorbate, Citric Acid, Rebaudioside A.“Underpin” is a bit of an understatement. this rinse is not intended to replace brushing or flossing. ![]() Do not swallow the rinse.Ĭhildren 6 years to under 12 years of age or 4 teaspoons) of rinse between your teeth twice a day for 30 seconds and then spit out. Directions adults and children 12 years of age and older If more than used for rinsing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Keep out of reach of children under 6 years of age. These may be signs or symptoms of periodontitis, a serious form of gum disease. you have painful or swollen gums, pus from the gum line, loose teeth, or increasing spacing between the teeth.gingivitis, bleeding, or redness persist for more than two weeks.helps control plaque bacteria that contribute to the development of gingivitis, an early form of gum disease, and bleeding gums.helps prevent and reduce plaque and gingivitis.
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